Privacy Policy
Last updated: January 2025
1. Who we are
Lucky14 AI is a trading name of Lucky14, a design and AI integration agency based in Bedford, Bedfordshire. We help local businesses identify and implement AI tools to improve their operations.
For the purposes of UK data protection law, Lucky14 AI is the data controller responsible for your personal information collected via lucky14-ai.co.uk.
Contact: hello@lucky14-ai.co.uk · Lucky14 AI, Bedford, Bedfordshire
2. What personal data we collect
We only collect information that is genuinely necessary:
- Contact information — your name, email address and phone number when you submit our free AI audit form or contact us directly
- Business information — your company name, sector and general location when you enquire about our services
- Communication records — emails and notes from calls or meetings relating to our working relationship
- Website usage data — anonymised information about how you use our website, collected via cookies
- Technical data — your IP address, browser type and device type, collected automatically when you visit our site
We do not collect sensitive personal data such as health information, financial account details, or information about children.
3. How we use your information
- To respond to your enquiry and arrange your free AI audit consultation
- To deliver AI integration services you have engaged us to provide
- To send you relevant updates about our services, where you have consented
- To improve our website and understand how visitors use it
- To meet our legal and financial obligations
- To protect against fraud and ensure the security of our systems
We will never sell your data or share it with third parties for their own marketing purposes.
4. Our legal basis for processing
Under UK GDPR, we rely on the following legal bases:
- Legitimate interests — responding to business enquiries and managing client relationships
- Contract performance — processing data necessary to deliver services you have engaged us for
- Consent — where you have explicitly opted in to receive marketing communications
- Legal obligation — where we are required by law to retain certain records
5. Sharing your data
We do not sell, trade or rent your personal information. We may share data only in these limited circumstances:
- Service providers — trusted third-party tools we use to operate our business, such as our email platform and website hosting (SiteGround), who are contractually bound to protect your data
- Legal requirements — if required to do so by law or court order
- Business transfer — in the event of a merger or sale of business assets
6. How long we keep your data
- Enquiry data — up to 12 months if you do not become a client
- Client records — up to 6 years after the end of our engagement, in line with UK legal requirements
- Marketing consent — until you withdraw your consent
- Website analytics — anonymised data retained for up to 26 months
7. Your rights
Under UK GDPR you have the right to:
- Access — request a copy of the personal data we hold about you
- Rectification — ask us to correct inaccurate or incomplete data
- Erasure — request deletion of your data where there is no compelling reason to keep it
- Restrict processing — ask us to limit how we use your data
- Data portability — request your data in a structured, machine-readable format
- Object — object to processing based on legitimate interests or for direct marketing
- Withdraw consent — at any time where processing is based on consent
To exercise any of these rights, contact us at hello@lucky14-ai.co.uk. We will respond within 30 days. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.
8. Cookies
Our website uses cookies to help us understand how visitors use the site and to improve your experience:
- Essential cookies — necessary for the website to function and cannot be disabled
- Analytics cookies — help us understand visitor behaviour using anonymised data, set only with your consent
- Preference cookies — remember your choices to personalise your experience
You can control cookies through your browser settings at any time.
9. How we protect your data
Our website is hosted on SiteGround with SSL encryption. We apply appropriate technical and organisational measures to protect your information against unauthorised access, loss or misuse. We will notify you and the ICO promptly in the event of a data breach that affects your rights.
10. Third-party links
Our website may contain links to third-party websites. These sites have their own privacy policies and we are not responsible for their practices. We encourage you to review the privacy policy of any site you visit.
11. Changes to this policy
We may update this Privacy Policy from time to time. We will update the date at the top of this page and notify you directly where changes are significant.
12. Contact us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:
Email: hello@lucky14-ai.co.uk
Address: Lucky14 AI, Bedford, Bedfordshire